Kurt Cobb on services, assumptions, and oil depletion -
"Unfortunately, most people, especially those in North America, equate their cars with transportation. They may also equate air-conditioners with a cool environment in summer. And, they may unconsciously think of grocery store shelves as the point of origin for their food. To simply tell them that all of this is coming to an end because it is unsustainable seems to imply that every service they depend on for mobility, comfort and nutrition will abruptly disappear. People either won't believe it or they'll say that the situation as described seems hopeless.
But neither the need for these services nor the means to provide them will disappear. Rather the mode in which they are offered and the cleverness and amount of effort needed to get them will change. The challenge then is to get people to think not about such notions as electric cars, but rather about how to get the mobility they want, say, through public transportation, passenger rail, cycling and even walking. They need to be led to contemplate how they can keep their homes and offices and themselves cool in ways other than turning on their air-conditioners. They need to be encouraged to think about alternatives to getting the food they need such as farmers' markets, local farms, and home or community gardens. In short, they need to participate in the response. All of this seems plainly obvious. The point then is this: It is only half a discussion to talk about the things we'll have to give up after peak oil and not about the ways in which we'll obtain the services those things represent."
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Toban Black
(http://tobanblack.net/blog/)