Guidebook & directory update

Just thought I'd let everyone know where things stand with the contents of the 2008 SustainaBundy Directory and Guide. I am still wading through the heaps of article submissions we've received - thank you so much to everyone who has stepped up to the plate to provide us with some fantastic content. I really think the people in the Bundaberg region are lucky to have us, we have a goldmine of practical, valuable information in this book - it'll be a steal at $2 a pop!

So far, I have edited, formatted and laid out (subject to lots more fiddling I'm sure):
1. Intro
2. Printing and acknowledgments
3. What is relocalisation?
4. The grand plans
5. How it all began: peak oil and climate change
6. 101+ things you can do to save the planet
7. Quotes to live by
8. The low impact woman
9. The eco-friendly man
10. The environmentally responsible office
11. Water: harvest it, store it, conserve it!
12. Win the weed war with Landcare
13. Real food for hyperactivity
14. Fresh is always the right price
15. Gardening for our lives: the transition to sustainability
Total: 47 pages (out of 96!!!)

Received - yet to be edited, formatted and laid out:
16. The recycled food garden
17. The uses of vinegar (and bicarb)
18. Natural resource management projects (BMRG)

Yet to be received/completed:
19. Chef profiles (on camera interviews x2)
20. Camreay profile (on camera interview, scheduled for Wednesday)
21. How to recycle
22. Walking Bundaberg (shine_on, I can't find your first draft - are you still working on it, and if not, can you email it to me again?)
23. BMRG & the community
24. Single line directory
25. Web resources
26. Table of contents

I'm seriously thinking some of this stuff is gonna have to get chopped down to fit everything in.

Advertising to date:
11 ads have been booked/promised
-4 full pages
-3 half pages
-1 quarter page
-3 uncertain (don't know what size but definitely want to advertise)

The full colour inside covers front and back are still available - I haven't had time to do the hard sell for some of the bigger advertisers we're hoping to secure. Our ultimate goal is to make $4000 from this project by selling about 20 pages of advertising (at least $2000) and to sell out the guide (1000 copies at $2/each = $2000). This would cover our printing costs and give us enough money to incorporate, if other funding options for printing the guide don't come through. Obviously we need to make ad sales a priority for this to be a fully successful project.

Issue: Today Alice at BMRG provided us, free of charge, with high resolution maps of the Burnett region for our roadside stands map and directory. However, there are two difficulties with this project. 1, the lack of manpower to physically get out and find enough roadside stands to make it worth the space it would take up in the publication. 2, a recent conversation with someone in the industry indicated that it's entirely possible that the owners of said roadside stands might not exactly want them publicised, for fear of scrutiny by the authorities. A valid concern if the stands aren't formally licenced. This may make the roadside stand project more trouble than its worth, and leaves our centre spread vacant. I'm up for suggestions, thoughts and comments - should we keep trying on the roadside stands, or come up with something else worth mapping? Being a 160km radius directory, it'd be hard to fit our advertisers and/or single line listings all onto a map in the centre spread.

All in all I'm pleased with the progress, though of course I wish I were ahead of schedule instead of behind!! Recently we've been wondering if it might be wise to push off the publication date until after the council amalgamations are completed in March.

Sorry, giant post. Your comments welcome!

Comments

tamarakelly's picture

Re: Guidebook & directory update

Hi ho,

Do you want a proof reader or has it been pretty thoroughly proofed?

T

ahazelwood's picture

Re: Guidebook & directory update

Thanks for the offer and welcome aboard, Tamara! Once I have a complete
first draft I am planning on giving it to a few members to look over for
me, I definitely won't be able to trust my own eyes anymore after having
looked at it that long. There's still plenty of work to do before it's
even at that stage though - I'll keep everyone posted.

ahazelwood's picture

Re: Guidebook & directory update

Just passing on an email I received today from Christine Trevor, from
the Health Department and project manager for the Community Gardens
committee. Don't forget, their meeting is on the 15th!

From Christine:
"I was just reading your website and the posting with the Guide update.
I saw that you were looking to do a map of roadside stalls but weren't
sure. I think this would be a very beneficial inclusion - I have been
trying to find a list or register for some time to include in a food
security assessment I've been doing. As you've found it is difficult to
collect info - you really just have to drive around everywhere and
search for them which like you, I don't have the manpower to do.
However, I am considering getting some nutrition students to do some
work with me next year so this is perhaps something they could work on
and I'd be happy to share the info (although it would miss the 08
guide). As far as these roadside stall being legal, I have spoken to the
Bundaberg City Council about this (in the hopes of finding a list). They
said that while in general roadside vendors are against council law if
the stall is set up by a farmer on their property then it is exempt from
this and it's OK for them to sell their produce. I guess it could get a
bit tricky trying to identify who is a farmer and who isn't though!
Anyway, if you decide to go ahead with the map let me know and I will
try to be diligent and note the location and details of the stalls I
pass while on the road."

So, anyone have any input? Do we want to keep pushing for the map of
roadside stands or put it off till next year?

Andi

tamarakelly's picture

Re: Guidebook & directory update

1) Roadside stalls is a good idea and particularly of farmers who sell direct to public - even if they don't have a physical stall.  (eg Bargara & Wonbah wineries, Bundy strawberry farm, Bundy-Gin Gin Rd mushroom farm, a lot of farmers sell their cane trash direct as well).
 
2) Have you included market dates?
 
3) Remember you have council amalgamations coming and Bundaberg is about to become a whole lot bigger!
Are you including your new members: Kolan, Isis and Burnett? 

ahazelwood's picture

Re: Guidebook & directory update

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1) Roadside stalls is a good idea and particularly of farmers who sell direct to public - even if they don't have a physical stall.  (eg Bargara & Wonbah wineries, Bundy strawberry farm, Bundy-Gin Gin Rd mushroom farm, a lot of farmers sell their cane trash direct as well).

Agreed. The problem is that to include them on a map that is supposed to serve as the centrepiece of the guide, it needs to be a good sized list of sellers to be worthwhile. At this point we don't have the man and woman power to get in touch with each of the roadside stall holders and direct sellers to make that happen. Dean is writing articles and working hard to get video interviews edited so we can have the text in the book; I'm writing articles, working on layout and design and we're both attending meetings and giving presentations. shine_on is working on selling advertising space in the guide and doing her best to identify and contact all the appropriate businesses for the free single line listings, and Rubyglow and others are contributing article and photo content which comes to me for editing and final layout. Of the people involved in this project, nobody has time to drive around knocking on doors and getting permission to include those stalls and direct sellers. Is this something you can help with Tam? This is the information sheet and rate card we've been giving to potential advertisers and to businesses that we wish to include in the free single line directory: http://relocalize.net/files/SustainaBundyRateCard.pdf

 2) Have you included market dates?

Again, we have a long to do list and a short do-ers list. Is this something you can contribute? We had hoped to include a profile of the local markets in the guide but nobody volunteered to write it. Contacting the markets to include them in the directory and see if they're interested in advertising with us is on shine_on's to do list but she's quickly getting overloaded.

 
3) Remember you have council amalgamations coming and Bundaberg is about to become a whole lot bigger!
Are you including your new members: Kolan, Isis and Burnett?

The guide will cover as much as we are capable of covering within a 160km (100mile) radius around Bundaberg - this includes Miriam Vale, 1770, Gayndah, Mt. Perry, Gin Gin, Childers, Biggenden, Cordalba, Maryborough, Howard, Woodgate and Hervey Bay. But as with everything else, with only three or four of us working on this in earnest there will be a limit to our capabilities.

tamarakelly's picture

Re: Guidebook & directory update

Woohoo!!  Sorry, I really am a "Johnny come lately" aren't I?
 
This is going to be an enormous "guide". When is publication slated?
 
I could do markets for you although I would need to do some serious leg work for the outlying markets and as we are nearing xmas markets go through a "normally abnormal period" and the balance of produce and manufactured goods changes.
 
 
Actually it might be a  good research project so we can build on our Gin Gin markets.
 
Tam

shine_on's picture

markets for directory

Hi guys, thought I'd throw in my two cents!
In compiling the single-line directory, all I have at present is a basic list of markets within our 160km radius-

1770 Market (dates)
Avondale Market (dates)
Calliope Market (once a month)
Gin Gin Market (every Saturday)
Maryborough Heritage City Markets CBD (Thurs 8am-1.30pm).........1800 214 789, 0419 674 710
PCYC Stalls (dates)
Shalom Market (every Sunday)
West School Market (every second Sunday)

I haven't contacted any of these yet...it's on my to-do list...I was also planning to ask if the organisers are interested in advertising.
Tam, if you have any more information to add, go for it! Just let me know so I can include it in the directory. I think including a markets guide/article is a great idea if you have the info and time.

Thank you!

*Keep pumping out the positive energy- shine on!*

ahazelwood's picture

Re: Guidebook & directory update

The deadline for content for the guide was November 1, deadline for
advertising is December 1, and we're shooting for release in February
2008. It will be 96 pages (plus the cover). As for the markets, the only
info we need would be name of the market and location, a contact phone
number, when it's on, roughly how many stalls, and what can be sourced
there that fits in with SustainaBundy's goals - for example, local
produce and second hand goods (as opposed to imported produce and cheap
new trinkets from China). And obviously, it would only need to be
markets within that 160km driving radius. I imagine most of the research
could be done via phone. Tam if you can put that together for the guide,
it will ensure that those markets get represented well - otherwise we
only have the capacity to give them single line listings (name,
location, phone number) in the directory portion of the guide.

As for the roadside stalls, if we can't coordinate a group effort for
everyone to go find the stalls in their area and get permission from the
stall holders to list them in the directory, we will have to pass on
that project until next year when perhaps we can get more support and
participation.