The goals of the Live Local Milwaukee campaign are to:
• Create a coalition of organizations working toward relocalizing the Greater Milwaukee region.
• Increase community awareness of the benefits of and need for relocalization.
• Increase local self-reliance and community cohesion, and strengthen the local economy.
Buying locally-grown food and patronizing locally-owned restaurants and groceries supports local farms, strengthens local food supply chains, and decreases greenhouse gas emissions due to transportation of food grown outside the region.
Increasing the capacity of people to grow more of their own food promotes better nutrition, economic resilience in the face of rising food prices, and increased appreciation for nature and ecology.
Supporting locally-owned businesses benefits Milwaukee by keeping more of the money spent here circulating through the local economy, encouraging new independent businesses, and helping to retain the unique character of the community. Local businesses have strong community ties and are more accountable for their environmental and employment practices.
Conserving energy and supporting development of renewable energy sources reduces reliance on imported fossil fuels, reduces greenhouse gas emissions, and buffers people against rising energy prices.
Increased use of mass transit, ridesharing, and human-powered transportation also reduces reliance on imported fossil fuels, reduces pollution, and buffers people against rising energy prices.
Supporting local arts, entertainment, recreation, and regional tourism reduces our reliance on imported, mass-produced entertainment and unnecessary travel, while enhancing community cohesion and the vibrant, creative spirit of Milwaukee.